U.S. Army | Dual pursuits

Overview: During the past decade, the U.S. Army's recruitment numbers have been dwindling. In order to boost enrollments, we were tasked with creating a campaign that highlighted all of the benefits of being part of the U.S. Army Reserves. In this mini documentary series, we traveled around the United States, from Idaho to Tennessee to Texas, to capture the stories of the many remarkable people who's lives have changed for the better as a result being part of the reserves.